During my time at We Are Futures, I led the agency’s brand refresh, exploring new creative directions that evolved the original identity while retaining its distinctive triangle/prism device.
I developed and refined the new logo, establishing a cohesive visual language encompassing typography, colour palette and graphic style.
Following the identity redesign, I applied the new brand across multiple touchpoints, including a redesigned agency website, pitch deck templates and a print advertisement for the Financial Times.
The project brought the agency’s visual identity up to date while creating a consistent, versatile brand system across digital, presentation and print communications.
MY CONTRIBUTION
- Logo research, design, development and refinement
- Visual language design and refinement
- Design of agency website and other collateral