Trojan Horse VIP Invitation
To invite VIP guests from the financial industry to an Ancient Greece-themed dinner and charity auction in aid of WellChild, Platts wanted something a little more memorable than a conventional invitation.
Inspired by the story of the Trojan Horse, I conceived and designed a miniature cardboard horse, printed with realistic wood textures and assembled by hand. Each horse was packed in a box with straw, with a removable top that revealed a rolled-up scroll containing the event details.
From the initial concept and structural design through to artwork, print production and final assembly, I managed the process from start to finish, creating a bespoke invitation that brought the event's theme to life before guests even arrived.
MY CONTRIBUTION
- Creative concept and art direction
- Structural design and artwork
- Print production management
- Hands-on assembly and finishing