I was commissioned to create a stop-motion film for Tetley that communicated the quality of its tea blend and celebrated its geographical origins.
I developed the creative concept and visual approach, then created an animatic to plan the movement and timing of the sequence before bringing it to life through stop-motion photography. I oversaw the production from the initial setup and shoot through to post-production and final delivery.
The project involved two days of preparation, a full day of shooting and a further day in post-production, combining careful planning, precise animation and hands-on production to deliver a distinctive piece of branded content.
The finished film was warmly received by both the client and its audience, successfully bringing Tetley’s product story to life through an engaging, tactile visual approach.
MY CONTRIBUTION
- Art direction and design
- Photography and animation
- All post production